Jin and Hijiri getting valentine chocolate. The poster is from Animage March 2016 released 10th February 2016. One side is Gundam IBO, other is Pretty Rhythm. Director tweeted “I wonder what the people at sunrise will think when seeing this”.
Mainly thanks to word to mouth on twitter, the Kinpri movie got more and more popular and by half of February there was more than 47 theaters showing it, at least one in each prefecture, so the movie is currently shown in “all of Japan” like the official twitter says. Except Okinawa because no one cares. Right now the movie is in 53 different theaters and earned more than 250 million yen.
I don’t know how the movie screenings business works, but I think Kinpri’s situation is very unnatural due to how popular it turned out. The movie started with only 14 theaters showing it, then some theaters stopped showing it while others started. Then during it’s third week there was only around 7 theaters left, but then they started the screening events. As the staff explained during the live event on March 9th I wrote of below, a virtuous circle began with people going to the screening events, tweeting about how fun it is, and more and more people went to see the movie and in turn say how good it is. So there was more demand and more cinemas started showing it. As a comparison the Accel World movie that got announced will debut right from the start in 24 different theaters, and then that number will probably drop until the movie stops being shown completely.
Some of the new screenings added in February were planned from the start though, and not only added due to popularity. But if it went like originally planned, the overall numbers of screenings wouldn’t have went up as whenever a theater started showing it, one would stop. That list of planned theaters was always on the website, but starting February it got longer and longer. Right now there’s even theaters planning screenings in April, a month from now.
I think the biggest reason it’s getting popular is thanks to fans campaigning on social media so Kinpri gets a sequel. The staff stressed this out a lot during the event on March 9th. They kept saying it’s thanks to people on Twitter. There’s tons of fanart. Tons of one page manga with jokes related to PR in general. A lot of these are stuff with Wakana, Kazuki, Taiga and Alexander since Taiga and Alec are the two most popular new character. And especially there’s tons of people making reaction manga of their own experience with the movie, tweeting it to their friends telling them to go watch it too. There’s even popular seiyuus or authors who are tweeting about Kinpri telling people to go watch it and Pretty Rhythm. Maybe we’re witnessing the start of Japan realizing Pretty Rhythm is anime of the decade.
Usually in the “random” section of these news posts, I always try to post every funny fanart, manga, cosplay etc I see, but there’s so much now I can’t keep up. Even as writing this post my “things to put next PR news post” bookmark folder got longer and longer. Then again I started on March 5th and it took me a week to go over the folder. This isn’t the longest PR post I did, but I think I haven’t spent that much time on one post since the After Party event post. Something like 20 hours. For comparison sake the Juné interview I posted recently took me 5 hours. Then again I’m mostly doing it for myself, because I wanted to know the things I put in this post. I’m not complaining or anything. I’m having fun.
Source left Source right
In case you’re wondering, fanart like these that has started popping up have the girls with the new hairstyles they have in their Kinpri cameos.
Remainder: What I always call “screening event” are the “ouenjoueikai”, the screenings where people are allowed to come cosplayed, the lyrics are displayed to karaoke,etc. What you see in the video above. Some are one hour long like the movie. Ssome are hours long screenings, where they show BD versions of RL episodes, route 4 of the PR&PP movie, and then Kinpri. ( The RL episodes are different each time except some they always show like the finale. )
Most of the time if there’s no source link then the author’s name is in the filename.
I remember back at those Ryukishi07 conferences, the french translator said at one point “I’m autospoiling myself”, beacuse he was translating what Ryukishi san said while he didn’t finish Umineko himself. I know that feeling now. I pretty much spoiled myself all of Kinpri and it’s details now because of all the stuff I read or translated. But I’m sure the movie is so awesome you can still enjoy it after getting spoiled.